Prajakta Koli Joins IOC’s Let’s Move Initiative and Marathon Pour Tous During 2024 Paris Olympics Games

The International Olympic Committee (IOC) has partnered with leading Indian content creator, actress and climate activist Prajakta Koli for its groundbreaking initiative, Let’s Move. In a noteworthy feat, she is to participate in the Marathon Pour Tous during the Olympic Games on August 10th, 2024 for a unique night run. The 10-kilometre run will establish Koli as the first-ever Indian content creator and the only Indian non-sporting celebrity to partner with IOC this year.

Koli, best known as ‘MostlySane,’ will leverage her massive social media following of over 17 million followers across social media channels to inspire young Indians following the Olympic Games. Through this innovative partnership, she will promote the themes of sportsmanship, equality and sustainability, and celebrate the excellence of athletes on the world’s biggest sporting stage.